Chapter 03
Performics
Performance Marketing Analyst
2020 – 2021
The beginning of my professional marketing journey and where I developed my foundation in performance marketing.
The Context
I worked on digital campaigns for major brands, including Disney+, gaining hands-on experience with paid media and campaign optimization.
What I Worked On
→ Managed and optimized digital advertising campaigns.
→ Worked with campaign performance data.
→ Supported full-funnel marketing initiatives.
Impact
Disney+ campaigns
Full-funnel marketing experience
Paid social advertising
What I Learned
“Creative and media strategy need to work together.”
“Performance marketing is an ongoing process of testing and learning.”
Skills & Tools
Meta AdsPerformance MarketingPaid SocialCampaign StrategyAnalytics