Chapter 05

Performics

Analyst

Jun. 2022 – Apr. 2023

Managed end-to-end performance campaigns for Disney+ across APAC, combining cross-channel media buying, app acquisition and data-led optimization.

Disney+

Disney+

The Context

At Performics, I worked within a global performance marketing agency environment, managing Disney+ app acquisition across APAC markets and coordinating with internal teams, global stakeholders and external partners.

$350K+
Monthly media spend
50%+
CPI improvement
5+
Advertising platforms

The geography

Where I worked

Working across markets means adapting strategy to different audiences, behaviours and business environments.

What I Worked On

→ Led end-to-end performance campaigns for the Disney+ app across APAC markets.
→ Managed $350K+ in monthly advertising spend across multiple channels.
→ Improved cost-per-install by 50%+ through cross-channel optimization.
→ Created campaigns across Google Search, Video and App, Apple Search Ads, Meta, DV360, Twitter and TikTok.
→ Collaborated with internal, global and third-party teams to deliver campaigns against client requirements.
→ Monitored daily campaign performance using Power BI and AppsFlyer.
→ Delivered 60+ performance reports per month using Excel and PowerPoint.

Takeaways

What I Learned

01

App growth requires a balance between acquisition volume and efficient user acquisition.

02

Cross-channel optimization can unlock significant efficiency when performance is viewed holistically.

03

Managing a global client requires strong coordination between data, media execution and stakeholder communication.

Skills & Tools

Performance MarketingApp GrowthPaid MediaGoogle AdsApple Search AdsMeta AdsDV360TikTok AdsCampaign OptimizationAudience TargetingAppsFlyerPower BIClient ManagementCross-functional Collaboration
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