Chapter 02

Lendorse

Fractional CMO

Jun. 2026 – Jul. 2026

Worked as a fractional CMO for a fintech startup, shaping acquisition strategy, positioning and demand generation across B2B and B2C audiences.

Fintech Platform

Fintech Platform

The Context

Lendorse was an early-stage fintech business where marketing required a combination of strategic planning, market research, acquisition experimentation and close collaboration across functions.

€4K
Monthly advertising budget
€40K
Revenue generated
B2B + B2C
Growth funnels

The geography

Where I worked

Working across markets means adapting strategy to different audiences, behaviours and business environments.

What I Worked On

→ Managed a €4K monthly paid media budget targeting global customers.
→ Conducted market research and developed the go-to-market plan.
→ Defined conversion funnel and brand positioning for lead generation.
→ Improved GEO, SEO and AEO through continuous content optimization.
→ Supported B2B growth through targeted partnerships.
→ Supported B2C demand generation and referral initiatives.
→ Collaborated with sales, technology, finance and other stakeholders.

Takeaways

What I Learned

01

Early-stage marketing requires strategy and execution to move together.

02

Strong positioning starts with understanding the market before scaling acquisition.

03

B2B and B2C growth can require very different paths through the same funnel.

Skills & Tools

GTM StrategyMarket ResearchDemand GenerationPaid MediaSEOAEOGEOBrand PositioningPartnershipsFunnel StrategyCross-functional Collaboration
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