Chapter 04
Lendorse
Fractional CMO
2026
A completely different chapter: moving from established companies into the uncertainty and speed of an early-stage startup.
The Context
Working with an early-stage fintech startup exposed me to the broader responsibilities of building growth from the ground up.
What I Worked On
→ Developed growth and marketing strategy.
→ Worked across go-to-market initiatives.
→ Explored acquisition and positioning opportunities.
Impact
Growth strategy
Go-to-market thinking
Early-stage startup experience
What I Learned
“Startups force you to prioritize ruthlessly.”
“Marketing cannot compensate for a product that does not solve a real problem.”
“Sometimes the best strategy is knowing what not to do.”
Skills & Tools
Growth StrategyGo-to-MarketPerformance MarketingStartup Marketing