Chapter 02
InMobi
Marketing Analyst
2021 – 2022
This was where I developed a deeper understanding of digital advertising, analytics and performance-driven marketing.
The Context
I worked in a fast-paced advertising environment where data and campaign performance were central to decision-making.
What I Worked On
→ Analyzed campaign performance.
→ Worked with marketing data.
→ Identified optimization opportunities.
Impact
Global advertising experience
Performance analysis
Data-driven decision making
What I Learned
“Numbers tell you what happened; analysis helps explain why.”
“Good marketers need to be comfortable with both creativity and data.”
Skills & Tools
Marketing AnalyticsPerformance MarketingData AnalysisCampaign Optimization