Chapter 04

InMobi

Analyst

Apr. 2023 – Nov. 2023

Joined InMobi as the first hire for a new business entity, managing multiple growth projects across affiliate marketing, search arbitrage and owned content operations.

01

Affiliate Marketing

02

Search Arbitrage

03

Web Monetisation

The Context

The role combined performance marketing, revenue ownership and operational problem-solving across a rapidly scaling business. I managed multiple projects spanning B2B clients, B2B2C accounts and in-house digital properties.

$1M+
Revenue generated
$400K+
Monthly affiliate spend
200+
Campaigns executed monthly

The geography

Where I worked

Working across markets means adapting strategy to different audiences, behaviours and business environments.

What I Worked On

→ Joined as the first hire for the new Inweb business entity and managed three revenue-generating projects.
→ Managed four B2B clients and 100+ B2B2C accounts across apparel, health, finance and F&B merchants.
→ Generated a $15K daily revenue run rate while contributing to $400K+ monthly spend.
→ Executed 200+ campaigns per month across Meta, Pinterest, Bing and Google.
→ Built campaign trackers, SOPs and Power BI dashboards integrating multiple advertising channels.
→ Managed search-to-search arbitrage portfolios with $50K monthly spend.
→ Executed 100+ campaigns per day across Outbrain, Meta, Taboola, Google, Bing and Zemanta.
→ Used Google Trends, SerpApi, Taboola Trends and Outbrain Brainpower to identify emerging opportunities.
→ Managed $25K+ monthly spend across owned content properties and generated 9K users per day per website.
→ Improved SEO by publishing 50+ high-volume keyword articles through WordPress.

Takeaways

What I Learned

01

Revenue ownership changes the way performance marketing decisions are made.

02

Automation becomes essential when campaign volume grows beyond manual optimization.

03

Strong operating systems can turn a new business line from an idea into a scalable revenue engine.

Skills & Tools

Performance MarketingAffiliate MarketingSearch ArbitrageRevenue GrowthCampaign OptimizationGoogle AdsMeta AdsBing AdsPinterest AdsTaboolaOutbrainPower BIAutomationSEOWordPress
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