Chapter 03

Debutify

Marketing Lead

Oct. 2024 – May 2025

Led growth marketing for a SaaS business, combining performance media, creative strategy and team leadership to drive subscription growth across global markets.

Debutify Theme

Debutify Theme

Debutify Reviews

Debutify Reviews

The Context

Debutify is a Shopify-focused SaaS business where marketing combined performance acquisition, creative experimentation, conversion optimization and coordinated execution across multiple channels.

$70K
Annual marketing budget
$1M+
Subscription revenue generated
5X
ROAS on key campaign

The geography

Where I worked

Working across markets means adapting strategy to different audiences, behaviours and business environments.

What I Worked On

→ Managed a $70K annual marketing budget and generated $1M+ in subscription revenue.
→ Implemented and optimized campaigns across Google, Meta, Bing, Shopify, LinkedIn, Taboola and Yahoo.
→ Led a team of 4 across graphic design, copywriting, SEO and conversion tracking.
→ Created a strategic marketing calendar and performance creative vision for year-round campaigns.
→ Aligned C-suite stakeholders around marketing priorities and contributed to new product additions.
→ Optimized campaigns to achieve 5X ROAS on a key promotional campaign.

Takeaways

What I Learned

01

Performance marketing works best when media, creative and conversion strategy move together.

02

Managing a team means creating clarity across specialists rather than trying to execute everything yourself.

03

A strong promotional idea can become a scalable acquisition engine when supported by disciplined optimization.

Skills & Tools

Performance MarketingPaid MediaSaaS GrowthCampaign StrategyCreative StrategyConversion OptimizationTeam LeadershipSEOSocial MediaBudget ManagementStakeholder ManagementMarketing Planning
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