Chapter 04

Adobe

Associate Account Manager

Dec 2023 – May 2024

Scaling performance marketing for Adobe Apps across the Americas, balancing media efficiency, revenue growth and the needs of B2C, Teams and Enterprise audiences.

Creative Cloud

Creative Cloud

Document Cloud

Document Cloud

The Context

At Adobe, I worked across Document Cloud and Creative Cloud, managing paid acquisition campaigns across North and Latin American markets. The role combined campaign strategy, performance analysis, experimentation, creative development and stakeholder management.

$1M+
Monthly advertising budget
$3M+
Monthly subscription revenue
15+
Experiments & A/B tests

The geography

Where I worked

Working across markets means adapting strategy to different audiences, behaviours and business environments.

What I Worked On

→ Managed $1M+ monthly advertising budgets across Adobe Apps.
→ Drove $3M+ in monthly subscription revenue across Americas markets.
→ Developed campaigns for B2C, Teams and Enterprise audiences.
→ Implemented and optimized Search, Display and Shopping campaigns.
→ Monitored performance through Power BI and Adobe Analytics.
→ Generated assets and copy for product launches and marketing-calendar events.
→ Conducted stakeholder alignment and skill-building sessions.

Takeaways

What I Learned

01

Scale changes the nature of optimization. Small improvements can become significant when applied to a large media budget.

02

Data is most useful when it leads to a clear business decision.

03

Performance marketing requires both analytical thinking and strong stakeholder communication.

Skills & Tools

Performance MarketingPaid SearchDisplayShoppingAdobe AnalyticsPower BICampaign OptimizationA/B TestingStakeholder Management
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